Portfolio

Marketing Communications

Greg’s accomplished writing background — plus his skills as an interviewer and researcher —produce marketing and sales pieces of exceptionally high impact. Proficient in both print and electronic media, he can write effectively to customers, prospective customers and employee audiences. Here are samples of several types of writing.

 

Websites

Websites require writing with impact. Every word counts. Greg has written all or parts of more than 20 websites. A recent project was the complete overhaul of www.easystreet.com, the site of EasyStreet Online Services, the leading managed-services provider for corporate IT in the Northwest. Greg culled through hundreds of existing pages and distilled key points and messages to about 40 pages of high-impact copy.

Corporate websites are a significant investment. The challenge is to keep the site current and consistent, without deteriorating into a mishmash of styles. Greg excels at maintaining consistency as information is added to sites. For example, Lane Powell, one of the Northwest’s largest and most influential law firms, had Greg compose new pages that fit seamlessly with the firm’s original site.

 

Customer Case Studies

With his well-honed interviewing skills, Greg has compiled dozens of customer case studies for several companies for both print and Internet dissemination. He recently wrote one on the Northwest’s largest organic-food distributor, Organically Grown, a satisfied customer of EasyStreet Online Services, as well as another EasyStreet customer, International Trade Systems (ITS). Another example is Align Technology’s experiences as a pleased user of the Compli, Inc., web-based compliance-management system. Both are available on the respective companies’ websites as well as in printed form.

White Papers

Greg is an experienced researcher skilled at writing in-depth pieces where a cogent and compelling presentation of information is important. He recently wrote Fixed Wireless Broadband: Merging the Power of Wireline with the Ease of Wireless for EasyStreet Online Services to explain the benefits of wireless Internet connections, also Taking Control: Examining an Effective Framework for Compliance Management for Compli, Inc., and a white paper for a Planar Systems press kit on the status of medical equipment-certification standards.

Corporate Reports

When dealing with complex information from several authors, Greg is accomplished at editing and rewriting into concise, consistent and cohesive language. His skill at reworking text from a variety of sources has earned him work on three annual Reports on Sustainability for the large building-products supplier, Louisiana-Pacific Corporation in Nashville. The company’s sustainability reports are government-mandated and are key to the lumber company’s image in the environmental community.

Brochures

When writing brochures and other sales-support pieces, Greg keeps the target audience in mind with familiar language and terminology. Among the brochures he has written recently for companies large and small are product overviews for Tektronix logic analyzers and Advanced Competitive Strategies and its strategy-simulation technology.

Other Marketing Collateral

  • Corporate Positioning
  • Branding & Identity
  • Ghost Writing
  • Newsletters
  • Direct Marketing
  • Data Sheets