Websites require writing with impact. Every word counts. Greg has written all or parts of more than 20 websites. A recent project was the complete overhaul of www.easystreet.com, the site of EasyStreet Online Services, the leading managed-services provider for corporate IT in the Northwest. Greg culled through hundreds of existing pages and distilled key points and messages to about 40 pages of high-impact copy.
Corporate websites are a significant investment. The challenge is to keep the site current and consistent, without deteriorating into a mishmash of styles. Greg excels at maintaining consistency as information is added to sites. For example, Lane Powell, one of the Northwest’s largest and most influential law firms, had Greg compose new pages that fit seamlessly with the firm’s original site.